mark@celestialfireglass.com The difference between setting goals as a small business owner and not setting goals could quite possibly be the difference between whether your business thrives—or for that matter, survives. When you know where you want to end up, you know which path to follow to get there. Otherwise, you could be walking aimlessly and never … Read more
Consumers constantly want the “new and improved,” and innovation allows you to give it to them. It’s the lifeblood of your business, but it’s easy to forget. When life is busy and your business is booming, it’s simpler to put things on autopilot and coast. However, it’s critical for small business owners to continue innovating, even in … Read more
It’s true, throwing your business in reverse might just be the best way to take it forward. In this article, you’ll learn how to utilize a reverse chronology strategy to benefit your business. What is Reverse Chronology? Reverse chronology is also known as “reverse planning.” You imagine the result you want at some point in the future—1 year, … Read more
In today’s competitive business landscape, it is more important than ever for small businesses to create and develop their brand. A brand is the personality of a business. Done correctly, it can make a big difference in how you attract and retain customers. In this article, we’ll explore brand creation. Whether you’re just starting out or … Read more
Price’s Law predicts that inefficiencies in a business will grow exponentially with its size. In this article, we’ll look specifically at how the law applies to an increase of the workforce, but it can also be applied to other areas such as products and services. While the law is not a hard-and-fast rule, it does … Read more
As a small business owner, you’ve probably heard it dozens of times before, “You need to be on social media.” But what does that mean exactly? It may unleash a flurry of thoughts like: How can that help my business? I use it in my personal life, but I have no idea what to talk about when … Read more
Email marketing is a powerful tool for small businesses looking to engage with their customers. It offers many benefits, one of the biggest being cost-effectiveness. Unlike traditional forms of advertising, such as television or print ads, email marketing can be done at a relatively low cost. This makes it an appealing option for small businesses … Read more
In today’s digital age, content marketing is a “must do” for small businesses to attract and retain customers. We’ll explore the concept of content marketing, including what it is, why it’s important, and how you can use it to your advantage. By creating and distributing valuable, relevant, and consistent content, small businesses can build trust … Read more
Having a formal, documented process for pricing products and services is critical to the success of a business. While there are many ways to do this, selecting and following one will ensure that you have consistent pricing throughout your entire business. The pricing strategy will become a part of your branding. Consistent pricing using that strategy will … Read more
If you have a high-end product or service, you may be able to command higher prices than your competition. However, there’s more to making this work than simply slapping a higher number on the price tag. What is a Premium Pricing Strategy. A premium pricing strategy is a pricing tactic where a company charges a … Read more
Most small businesses do not have the capital to hire leaders from the outside, so it’s essential to develop them from within the existing workforce. By identifying individuals with leadership potential and providing them with the support and guidance they need, small businesses can foster the growth of strong, effective leaders who can help drive … Read more
If you’re a small business that serves the local community, implementing a successful local search engine optimization (SEO) strategy is essential for increasing your online visibility and driving more traffic and sales. SEO with a local focus involves optimizing your business’s online presence for the people searching for a solution in their geographical area. It helps potential customers … Read more
How enthusiastic and committed are your employees? It’s important to know because employee engagement is crucial to the success of a company. In this article, we’ll explore the importance of employee engagement and discuss practical ways to foster it in the workplace. What Is Employee Engagement? Employee engagement is a measure of how committed and involved … Read more
One of the most effective ways for a company to gain a competitive edge is through the business strategy of a category of one. It allows businesses to differentiate themselves from competitors, build a strong and loyal customer base, and achieve long-term success. By doing this they are creating a category which has no competitors – … Read more
For most small business owners, paperwork is probably the least exciting thing you do. However, it’s one of the most important because it keeps you on top of your finances and ensures that your company is on track to meet its goals. Otherwise, it’s like trying to navigate the ocean without a map. Some of … Read more
Performance-based bonuses are an increasingly popular way for companies to reward and motivate their employees. These bonuses are tied to specific, measurable goals and are designed to provide employees with a financial incentive to excel in their roles. This article will look at how the program benefits employees and employers alike. And, we’ll include some … Read more
Risk reversal marketing puts you in the hot seat, rather than your customer. It’s a very effective marketing strategy because you remove all the risk of making a purchase. And risk is often what keeps a potential consumer from hitting the “buy” button. Whether there is actual risk (unsure if the product will solve their … Read more
Perhaps the most important thing to account for in a product-based business is landed cost. It’s also the one thing business owners struggle with the most. When importing products for your business or simply trying to better understand the total cost of what you’re buying, it’s essential to know how to calculate the landed cost … Read more
Risk reversal is a very effective marketing strategy where you remove the risk associated with a purchase from the customer and move it to yourself as the seller. This may be a real risk, or a perceived risk. But by removing the risk associated with the purchase from the customer they’re more likely to make the purchase. In … Read more
Giving discounts is an easy way to make a sale, and a quick way to drain your profits. Simply put, discounts are damaging. They are the lazy way to increase sales rather than developing solid marketing strategies. You may generate more revenue in the short term, but discounts have a negative impact on your bottom … Read more
Perhaps one of the most difficult things a business owner struggles with is raising prices. In this article we will provide you with several approaches to raising prices. This should help you to more easily raise your prices. Why is it so Difficult to Raise Prices? Perhaps the most difficult thing to do as a small … Read more
A customer journey map is a visual representation of the various stages a customer travels through, everything from learning about a new product or service to the post purchase experience. The customer journey map helps marketers and business owners understand how they can more effectively market to the customer. It can also pinpoint roadblocks that are slowing … Read more