Pricing Strategies for Your Product or Service

Having a formal, documented process for pricing products and services is critical to the success of a business.  While there are many ways to do this, selecting and following one will ensure that you have consistent pricing throughout your entire business.   The pricing strategy will become a part of your branding.  Consistent pricing using that strategy will … Read more

How to Get a Premium Price for Your Product or Service

If you have a high-end product or service, you may be able to command higher prices than your competition. However, there‚Äôs more to making this work than simply slapping a higher number on the price tag. What is a Premium Pricing Strategy. A premium pricing strategy is a pricing tactic where a company charges a … Read more

Why You Should Never Give Discounts

Giving discounts is an easy way to make a sale, and a quick way to drain your profits. Simply put, discounts are damaging. They are the lazy way to increase sales rather than developing solid marketing strategies. You may generate more revenue in the short term, but discounts have a negative impact on your bottom … Read more

How to Raise Your Prices

Perhaps one of the most difficult things a business owner struggles with is raising prices.  In this article we will provide you with several approaches to raising prices. This should help you to more easily raise your prices.   Why is it so Difficult to Raise Prices? Perhaps the most difficult thing to do as a small … Read more