Consumers constantly want the “new and improved,” and innovation allows you to give it to them. It’s the lifeblood of your business, but it’s easy to forget. When life is busy and your business is booming, it’s simpler to put things on autopilot and coast. However, it’s critical for small business owners to continue innovating, even in … Read more
It’s true, throwing your business in reverse might just be the best way to take it forward. In this article, you’ll learn how to utilize a reverse chronology strategy to benefit your business. What is Reverse Chronology? Reverse chronology is also known as “reverse planning.” You imagine the result you want at some point in the future—1 year, … Read more
In today’s competitive business landscape, it is more important than ever for small businesses to create and develop their brand. A brand is the personality of a business. Done correctly, it can make a big difference in how you attract and retain customers. In this article, we’ll explore brand creation. Whether you’re just starting out or … Read more
As a small business owner, you’ve probably heard it dozens of times before, “You need to be on social media.” But what does that mean exactly? It may unleash a flurry of thoughts like: How can that help my business? I use it in my personal life, but I have no idea what to talk about when … Read more
Email marketing is a powerful tool for small businesses looking to engage with their customers. It offers many benefits, one of the biggest being cost-effectiveness. Unlike traditional forms of advertising, such as television or print ads, email marketing can be done at a relatively low cost. This makes it an appealing option for small businesses … Read more
In today’s digital age, content marketing is a “must do” for small businesses to attract and retain customers. We’ll explore the concept of content marketing, including what it is, why it’s important, and how you can use it to your advantage. By creating and distributing valuable, relevant, and consistent content, small businesses can build trust … Read more
If you’re a small business that serves the local community, implementing a successful local search engine optimization (SEO) strategy is essential for increasing your online visibility and driving more traffic and sales. SEO with a local focus involves optimizing your business’s online presence for the people searching for a solution in their geographical area. It helps potential customers … Read more
One of the most effective ways for a company to gain a competitive edge is through the business strategy of a category of one. It allows businesses to differentiate themselves from competitors, build a strong and loyal customer base, and achieve long-term success. By doing this they are creating a category which has no competitors – … Read more
Risk reversal marketing puts you in the hot seat, rather than your customer. It’s a very effective marketing strategy because you remove all the risk of making a purchase. And risk is often what keeps a potential consumer from hitting the “buy” button. Whether there is actual risk (unsure if the product will solve their … Read more
Risk reversal is a very effective marketing strategy where you remove the risk associated with a purchase from the customer and move it to yourself as the seller. This may be a real risk, or a perceived risk. But by removing the risk associated with the purchase from the customer they’re more likely to make the purchase. In … Read more
A customer journey map is a visual representation of the various stages a customer travels through, everything from learning about a new product or service to the post purchase experience. The customer journey map helps marketers and business owners understand how they can more effectively market to the customer. It can also pinpoint roadblocks that are slowing … Read more